You searched for: "*"

The results has been filter on Authors containing Jose Reinaldo Riscal.
ANA has found 2 results for you, in 264 ms.
Didn’t find what you were looking for? Try the Advanced Search!

Research papers

Viewing and coverage of the billboard medium (Spanish)

This work is a contribution to an issue that has been the subject of numerous attempts - none of them successful - in the last years: the assessment of the audience and the coverage of the outdoors. The methodology proposed here should equip the...

Catalogue: Latin America 1997: The Dynamics Of Change In Latin America
Authors: Karla Mendes, Eneida Nogueira, Jose Reinaldo Riscal
June 15, 1997
×

Citation

Mendes, Nogueira and Riscal (1997a, June 15). Viewing and coverage of the billboard medium (Spanish). ANA - ESOMAR. Retrieved May 03, 2024, from


https://ana.esomar.org/documents/viewing-and-coverage-of-the-billboard-medium-spanish-


Research papers

Viewing and coverage of the billboard medium

This work is a significant contribution to an issue that has been approached in several ways, unsuccessfully, during the last years: measurement of viewing and coverage of the billboard medium. The methodology here proposed shall provide subsidies to...

Catalogue: Latin America 1997: The Dynamics Of Change In Latin America
Authors: Karla Mendes, Jose Reinaldo Riscal, Eneida Nogueira
May 1, 1997
×

Citation

Mendes, Riscal and Nogueira (1997a, May 01). Viewing and coverage of the billboard medium . ANA - ESOMAR. Retrieved May 03, 2024, from


https://ana.esomar.org/documents/viewing-and-coverage-of-the-billboard-medium-